In 2020, Sophisticated Comms was invited to author a series of articles aimed at private aesthetics clinics on ‘How Not to Social’ by UK trade journal Independent Practitioner Today.
The articles appeared bi-monthly in the January, March and May 2021 issues of the publication.
Being your own Biggest Fan
Sophisticated Comms highlights two critical (but nevertheless common) misfires in Aesthetic practitioners’ social media practices.
The Sin of Blending In
Sophisticated Comms discusses how to stand out in the crowded UK Aesthetics market.
Social Stunts: Worth the Risk?
Sophisticated Comms discusses whether social media ‘stunts’ are worth the risk of reputation damage, and shares tips for those who dare.