The Plastic Reconstructive and Aesthetic Surgeons Indemnity Scheme is a mutual with a very niche target demographic in the UK – exclusively Plastic Surgeons.
Sophisticated Comms organic social media strategies focused on digital storytelling have encouraged awareness and engagement from the target demographic in the UK; but have also significantly boosted raised PRASIS’ profile internationally – this makes it prominent and attractive to those in the surgical training pathway, who present opportunities for the growth on social media, and for the indemnity scheme.
The new audiences being captured are also most likely to be social media savvy, and by developing resonant content, we amplify PRASIS’ messages.
These types of strategies, when combined with bolt-on services can yield even greater gains.
Read the retweets and replies from surgeons across the world: