Scientifically Proven, Healthy and Delicious – What’s not to Luhv?

Luhv Drinks lands major Co-op contracts across Greater London

London, 10 April, 2021 – Making healthy, delicious refreshment accessible and affordable might be a dream for some, but for science-led health beverage company Luhv Drinks (www.luhvdrinks.com) it’s a dream come true.  After winning the coveted Gold Award at the Quality Food Awards (the most prestigious honours for food and drink products on sale in the UK) they landed their first retailer launch to supply Co-op stores across the Capital – and the success of their initial offering has since resulted in the retailer showcasing even more from the growing brand. 

The Luhv Drinks ethos is that improving people’s health isn’t solely achieved through the promotion of lifestyle choices like increased exercise or a better diet – in addition, they believe empowering individuals to develop and support their own long-term wellness goals is vital. With that in mind, the brand set about creating a framework to ensure consumer understanding of their healthy products, to encourage a solid foundation that would let informed consumers determine and choose the benefits for themselves. 

Luhv Drinks worked closely with a team of biomedical and dietetic scientists at King’s College London in order to establish the range – determining the best combination of ingredients to offer the optimal benefit, as well as to convey to laypeople exactly how their natural plant-based ingredients work

The Co-op have opted to stock the brand’s Body range, including:

• ​MIND – This multi-award-winning functional drink features green tea, coconut water, green grape, lemon, linseed, and green spirulina – all big hitters when it comes to supporting brain function. With all that flavour, it’s hard to believe this 100% plant-based, natural drink contains only 118 calories per serving.  
• ​SKIN – Fresh ingredients orange, carrot, pineapple, raspberry, ginger, turmeric, sunflower and pumpkin seed are combined to support radiant, youthful-looking skin. Not only do consumers rave about this great-tasting drink, they also love that it’s a mere 98 calories per serving.

Following the initial agreement, Co-op Local buyers – who promote and sell products from within their region – were so impressed by the brand’s latest offering, the Immunity Shot range, that these too have been launched, and are now available at Co-op Local stores across Greater London. 

The Immunity Shot range comprises three unique blends designed to help maintain and support the immune system and increase resistance, aiding the body’s natural processes to help fight infections. Each offer 8 healthy and delicious ‘shots,’ per bottle, and the range includes:

• ​SUPPORT – Oranges, water, carrot, yellow capsicum, red finger chillies and paprika are scientifically proven to enhance normal immune function – a great way to help maintain optimal immunity. 
• DEFENCE – Mango, water, lemon, ginger, turmeric, black peppercorn and lemon balm tea combine to help kick-start immune function, reduce inflammation and lessen viral effectiveness.
• RECOVERY – Apple, ginger, lemon, yerba maté, and cayenne help provide the energy needed to speed up the process of recovery from infection, boost alertness and combat lethargy. 

Founder Chris Beech has long been keen to share his passion for nutrition and healthy living, and he’s thrilled to see Luhv Drinks selling in Co-op stores across London. According to Chris;  

“As I’ve progressed on my own health journey, understanding the natural health benefits from the foods I eat has been a priority that’s enriched my diet and supported my body’s function. However, when shopping a few years ago, I was surprised to reflect on a gap in the market: products marketed as ‘healthy’ were full of buzzwords that didn’t explain anything and weren’t backed up by science – when I’d review their ingredients, more often than not they were full of synthetic chemicals I couldn’t even pronounce, let alone know if they’d be any good for my body.

Luhv Drinks was born from my desire to help people in the UK learn more about the natural ingredients we consume every day, and the feedback has been brilliant. People want to understand what they’re consuming; why it matters; and how nutrients can support their bodies’ function, so they can confidently make healthier choices. To my mind, good nutritional health really shouldn’t be complicated, so we’re making it simple.

Winning the Gold Award and launching into mainstream retail is an absolute dream come true, and we couldn’t ask for a greater start to introduce our drinks to the UK.”  

Luhv Drinks are available in Co-op stores and Co-op local branches across Greater London. To locate the nearest Co-op location stocking Luhv Drinks Body Range and Immunity Range, visit luhvdrinks.com/stocked.

ENDS 

Luhv Drinks are a multi-award-winning, science-led health drinks company whose functional plant-based beverages include the Body and Immunity Shot ranges. These delicious drinks are made with the finest natural ingredients, and their benefits are backed by evidence-based research. 

For more information on the brand, visit them online at www.luhvdrinks.com, or engage with them on Facebook, Twitter and Instagram @luhvdrinks

For media enquiries, Nikki Milovanovic of Sophisticated Comms can be contacted via media@luhvdrinks.com