Building Engagement with Niche and Vulnerable Target Audiences
CONTENT WARNING
Sophisticated Comms is in the unique position to offer PR-informed social media, which can be used to strategically amplify media coverage or key statements directly to target demographics; as well as complement an overarching strategy. Our expertise in crisis comms for PR and social have allowed us to push the envelope and get people talking – even about difficult subjects, or to very niche demographics.
Whilst some social media strategies opt for a broad, neutral reach when dealing with sensitive topics, Sophisticated Comms has successfully built community and engaged audiences in more “challenging” vulnerable audience segments – for example, people with life-limiting chronic illness; queer people who struggle with weight management; and more.
Content Warning: medical diagnosis; chronic illness; sexual assault; graphic injuries; conflict medicine
Deep Dive: WWI origins of modern-day plastic surgery
Sophisticated Comms used native content to generate international engagement among one of the most challenging target audiences in the world: Plastic Surgeons.
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Note: Contains Graphic Imagery of Conflict Injuries
Gamify and Conquer
With multinational brand GC Aesthetics looking to promote awareness of the new IMPLEO implant, Sophisticated Comms combined creative strategy with native content to generate international engagement in a campaign that spanning nearly 2 years.
Sophisticated Comms 