In addition to press releases and B2C copy – for example, a 2024 series of SEO-rich blogs generated for one of Britain’s leading artisan fine jewellers – we also generate B2B content targeted to niche audiences.
Samples below include B2B content addressing international surgeons and surgical trainees as the official voice of the UK’s trade union for surgeons; and a 2016 article offering practical marketing advice to indie musicians in the era of But–I-Can’t-Eat-Exposure.
Editorial content includes a piece written for the U.S. based international equine publication Elite Equestrian magazine (October 2019) and a 2020 contribution to the Lives Lived column for Canada’s most widely-read newspaper of record, The Globe and Mail.
Not Just Lavish, it’s SEO-Rich
Click to read a 2024 blog series developed for a one-of-a-kind luxury brand.
Doctors Say: “Let Kids Eat Cake!”
Click to read our 2021 press release for Canada’s Baking Box announcing their kid-friendly subscription baking kit’s unexpected champions… physicians!
Scientifically Proven, Healthy and Delicious – What’s not to Luhv?
Click to read our 2018 release celebrating science-led health beverage Luhv Drinks landing major contracts in grocery stores across Greater London.
The Surgical Backlog: After the Clapping Stops
One year into the COVID-19 pandemic, we wrote this bog for the Confederation of British Surgery, reflecting on the practical implications for health professionals as well as patients – and how dwindling applause was insufficient to bolster the NHS facing serious issues.
Lives Lived
In 2020, Nikki Milovanovic was invited to contribute the life story of her remarkable grandmother Jeanne to Canada’s most widely-read newspaper of record, The Globe and Mail – the publication most decorated publication at 2024’s journalism awards.
Marketing Gigs in the Gig Economy
Sophisticated Comms’ founder Nikki Milovanovic proposes 2016 updates to traditional marketing strategies for independent musicians.
Jumping for Joy, Even in Retirement
Over the last two decades, Microcurrent therapy (MT) has been a trade secret among professional riders, trainers, therapists and vets, accelerating natural recovery. ArcEquine is a small wearable MT device offering drug-free, non-invasive pain management that boosts cellular repair – holistically – and has even been shown to reduce vet and physio costs. The rejuvenating effects even gave one retired Thoroughbred a new lease on life.
Sophisticated Comms 